Mother’s Day
The recorded seasonal pattern showed higher voucher demand around Mother’s Day than during an average trading period.
Each result measures a different part of the platform journey. The conversion figure applies to measured online booking visitors, the online-booking share applies to analysed appointments, and the out-of-hours figure applies only to online bookings. They should not be combined as though they use the same denominator.
| Benchmark | 2025 result | Definition and context |
|---|---|---|
| Visitor-to-booking conversion | 87% | The percentage of measured visitors to Salon Manager online booking journeys who completed a booking. It is not the percentage of every visitor to a salon’s main website. |
| Appointments booked online | 59% | The percentage of analysed appointments created through online booking. It measures booking-channel use, not whether an appointment was attended or completed. |
| Online bookings outside opening hours | 38% | The percentage of online bookings made while the relevant salon was recorded as closed. The denominator is online bookings, not all appointments. |
| Median booking lead time | 8 days | The midpoint between booking and appointment dates: half of the analysed bookings had a lead time of 8 days or less, and half had a longer lead time. It is not an average. |
| Average recorded no-show rate | 0.7% | The average rate of included booked appointments recorded as no-shows. The result depends on salons marking missed appointments consistently and does not include every type of cancellation. |
| Recorded transaction value | £150m+ | The combined value of completed UK transactions recorded through Salon Manager during 2025. It demonstrates platform scale; it is not Salon Manager revenue or an average salon’s turnover. |
| Average UK client bill | £40 | The average completed client bill across the included UK records. Service mix, retail purchases, location and pricing mean an individual salon’s figure may be higher or lower. |
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The closest published comparisons support a positive reading of Salon Manager’s results. They are context, not a league table: external reports use different businesses, countries, periods and metric definitions.
| Measure | Salon Manager | Published context | Fair interpretation |
|---|---|---|---|
| Appointments booked online | 59% | Zenoti’s 2025 report: 30% for average salons and 59% for top earners. | Salon Manager’s recorded share matches Zenoti’s published top-earner figure and is well above its average salon figure. Zenoti’s underlying businesses are in the US and Canada, so this is directional rather than a UK like-for-like comparison. |
| Average no-show rate | 0.7% | Zenoti’s 2025 report: 3% for salons. | Salon Manager’s recorded average is lower. Recording practices, appointment mix and policy use may differ, so the figures should not be treated as a controlled product comparison. |
No sufficiently comparable public salon benchmark was identified for visitor-to-booking conversion, median lead time, average UK bill or total platform transaction value. Comparing those measures with generic ecommerce data or overseas prices would create a stronger headline but a weaker, less reliable report.
The internal analysis observed lower recorded no-show rates among appointments supported by deposits or secure card capture than among appointments using neither option. Exact policy-cohort rates and cohort sizes are not included in this public summary.
This comparison is an observed association, not proof that one setting caused the difference. Salon type, service mix, client behaviour and policy use may also affect results.
The report summarises aggregated platform observations from activity recorded between 1 January and 31 December 2025.
The reporting period covers the 2025 calendar year and UK activity recorded through Salon Manager. Each metric uses only the records relevant to that calculation, so the figures do not all share the same denominator.
The findings describe activity recorded through Salon Manager. Customer names, contact details, consultation content, free-text notes and individual salon results are not included in this public report.
The figures are descriptive rather than controlled experiments. Differences in salon type, service mix, location, policies and client behaviour mean that individual business results will vary.
The public report uses aggregated results to protect customers and commercially sensitive information. It does not publish identifiable client data, individual salon performance, the underlying dataset, detailed cohort sizes, monthly transaction volumes or the exact transaction value above the published threshold.
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Research prepared by Salon Software Solutions Limited. Product and benchmark information reviewed on 9 August 2026.
