Fill quieter diary gaps
Use targeted email or SMS campaigns to promote availability, selected services or chosen team members to relevant clients instead of discounting to everyone.
Revenue opportunities already inside your client base
The value is not simply in sending messages. It is in using the information already held in Salon Manager to create more reasons for the right clients to book, return and recommend you.
Use targeted email or SMS campaigns to promote availability, selected services or chosen team members to relevant clients instead of discounting to everyone.
Create timely rebooking prompts around a client’s normal visit cycle so fewer clients simply drift away because nobody followed up.
Build an audience around clients who have not visited for a chosen period and give them a relevant reason to return before they are permanently lost.
Segment using booking, service and spending information to promote relevant services, offers and campaigns to clients who are more likely to care about them.
Send review requests after the visit through Salon Spy or Google, helping satisfied clients turn into visible social proof for future customers.
Confirm appointments, send reminders and keep clients informed before the visit so the diary has fewer avoidable surprises.
Make the value tangible
Marketing does not need to transform every client to create value. If it helps fill a few gaps, brings back a few lapsed clients or improves rebooking, the additional sales can add up quickly.
The tools behind the revenue opportunities
Combine always-on client communication with targeted email and SMS campaigns, all using the same connected booking and client information.
Keep booked clients informed automatically before their visit.
Prompt clients back based on the timing and journey you choose.
Create a relevant audience from client and visit history and invite them back.
Use client, booking, service and spending information to reach more relevant audiences.
Invite feedback through Salon Spy or Google after the visit.
Promote selected services or team members with custom campaign links and optional discounts.
From opportunity to campaign
Start with a commercial goal, choose the clients most relevant to it, then review what happened. The software handles the communication; your team keeps control of the strategy.
Fill a quiet day, improve rebooking, bring back lapsed clients, promote a service or collect more reviews.
Use connected client, booking, service and spending information to define a relevant audience and message.
Review campaign activity and the commercial outcome, then adjust the audience, timing or offer before the next campaign.
Straight answers